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Dems Plan ‘Project Ivy’ Tech Program to Creep Up on GOP

Wasserman Schultz to DNC: “We know when more voters vote, Democrats win, and the Republicans know that, too.”

by
Rodrigo Sermeño

Bio

March 5, 2014 - 12:04 am

WASHINGTON – Democrats are confident their tech and data tools will help them gain some ground on the GOP’s edge in the midterm elections.

The Democratic National Committee (DNC) rolled out the latest iteration of its data and technology arm during its winter meeting, hoping the improvements will help them spend money and deploy volunteers more wisely nationwide.

The DNC has launched a tech program, called “Project Ivy,” that will implement the tools that worked during the last two presidential campaigns and scale them to help candidates at every level during the 2014 midterms and beyond.

The program was named after the street where the DNC’s home office is located. But as DNC spokesperson Mo Elleithee told members of the DNC’s Midwestern Caucus on Friday, it is also because Ivy is “resilient and tears down walls.”

“All of the naysayers, especially the Republicans, wanted to do a lot of crowing after we won the elections in 2012 that we were never gonna be able to replicate those victories,” said DNC Chairwoman Rep. Debbie Wasserman Schultz (D-Fla.). “Guess what? Our former chair Terry McAuliffe is Governor McAuliffe of Virginia.”

Democrats cleaned up in Virginia last year, winning control of the offices of governor, lieutenant governor, and attorney general. The DNC credits their technological upper hand over the Republican National Committee (RNC) for their success in Virginia.

“Republicans are desperate to catch up to us, particularly with our digital and technological advantage. That’s why we launched Project Ivy…to make sure we can marry our grass-roots leadership and activism with our digital and technological sophistication,” Wasserman Schultz said.

The RNC announced at the beginning of February it was launching a startup to emulate the digital campaign strategy Democrats have effectively employed in recent years.

“Republicans are going to write a check and think this is just going to solve the data issue for them. You think the Rand Paul people will share the information with the Chris Christie people?” said R.T. Rybak, vice chair of the DNC and former mayor of Minneapolis.

The DNC is also launching a voter expansion program that will train campaign workers around the country on restrictions and rules and what to do about them.

“We’re making sure we’re the leaders on expanding the right to vote,” Wasserman Schultz said. “We know when more voters vote, Democrats win, and the Republicans know that, too.”

Democrats have an uphill battle in this year’s midterm elections, hoping to hold onto their majority in the Senate and pick up the 17 seats held by Republicans to win back control of the House. Democrats will need all the help they can get as the president and his healthcare law remain unpopular.

Midwestern states where the GOP could prevail include Michigan, Iowa, and South Dakota. Democratic senators Carl Levin of Michigan, Tom Harkin of Iowa, and Tim Johnson of South Dakota have all announced their retirement.

“We’ve got a lot to do in the Midwest. We’ve got a lot of races and a lot of opportunities,” Wasserman Schultz said.

She said the Democrats have a good chance of holding onto the seats from Iowa and Michigan.

A recent Quinnipac University poll showed Democratic Rep. Bruce Braley leading all potential GOP challengers in the Iowa Senate race.

Democrats are also hoping to hold onto Braley’s seat in Iowa’s First Congressional District. They hold a 33 percent advantage in voter registration with 40 percent of First District voters identifying as “no party,” according to The Gazette.

Rep. Tom Latham (R) of Iowa’s Third Congressional District is retiring and Democrats are confident they will pick up his seat in November.

“It’s a solid district for us, we’ve got a good candidate, and it’s a crazy show on the Republican side so we’re hoping to pick up that seat,” said Scott Brennan, chair of the Iowa Democratic Party.

In Michigan, Democratic Rep. Gary Peters is running for Levin’s Senate seat. An EPIC-MIRA poll shows that Republican Terri Lynn is ahead of Peters with a 41-38 lead.

The retirement of Sen. Johnson could also allow the GOP to capture another Senate seat in the midterm elections. South Dakota has consistently voted for Republican presidential candidates in every election since 1964.

“We’re probably as red as any state can get,” said South Dakota Party Chair Deb Knecht. “So we’ve been building the state party from the ground up.”

Democrats are also hoping to pick up some gubernatorial seats in the Midwest.

The Democratic Governors Association has already spent $2 million on advertising in Michigan hoping to take out Gov. Rick Snyder and replace him with former Democratic Rep. Mark Schauer. Polls show Snyder is leading Schauer by 8 points.

Michigan Party Chair Lon Johnson said he is confident that Snyder will win as the state’s Democratic Party is focusing on bringing out the one million registered Democrats in the state that do not traditionally vote in non-presidential elections.

Democrats are also focusing on Wisconsin, where Gov. Scott Walker will face voters for the third time since his 2010 election. Polling shows him leading Democratic businesswoman Mary Burke by six percentage points.

Kansas Gov. Sam Brownback’s prospects for a second term have suffered due to his unpopularity among independent voters and moderate Republicans.

“We have a very good ticket and last polls that we had showed that Paul Davis was leading against Gov. Sam Brownback,” said DNC Committeewoman Teresa Krusor.

Polls show that Brownback trails Davis, a state House Democrat, by two percentage points.

“We have some very important former Republican Senate minority leaders and House minority leaders who will come out and endorse Davis against Sam Brownback,” Krusor said.

Rodrigo is a freelance writer living in Washington, D.C.

Comments are closed.

Top Rated Comments   
"Democrats are confident their tech and data tools will help them gain some ground on the GOP’s edge in the midterm elections."

Well, if you have no message, I suppose that's what you use.

“We know when more voters vote, Democrats win, and the Republicans know that, too.”

DWS: Really? Then why do you keep military votes from being counted?

24 weeks ago
24 weeks ago Link To Comment
"a voter expansion program that will train campaign workers around the country on restrictions and rules and what to do about them."

a voter expansion program that will train campaign workers around the country on restrictions and rules and how to avoid all of them.

Fixed that for her too.
24 weeks ago
24 weeks ago Link To Comment
Wasserman Schultz to DNC: “We know when more voters vote, Democrats win, and the Republicans know that, too.”

“We know when more dead, illegal alien, and unregistered voters vote, Democrats win, and the Republicans know that, too.”
Fixed It For Her
24 weeks ago
24 weeks ago Link To Comment
All Comments   (23)
All Comments   (23)
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You may be an Obama supporter, but are you really willing to support others who will be given your tax money to pay for their health insurance? Your rates go up to support them and your annual deductible amount goes up, too. Obama is trying to delay this, but from then on FOR THE REST OF YOUR LIFE you will pay those higher rates and deductible costs. Since the Democrats all voted for it, they can’t be depended on to join the effort. It’s up to us to vote for Republicans to get enough people in office who want to repeal the law. This is for all government levels. Remember, it’s YOUR money so vote your pocketbook. This situation is hardly different from your taxes being assigned to support an illegal alien, and that will happen when Amnesty is the law. If you don’t believe that surprise is buried in Obamacare, see
http://www.kaiserhealthnews.org/stories/2012/october/11/health-care-immigrants.aspx Also, medical taxes go up in 2014. See http://obamacarefacts.com/obamacare-taxes.php Join with us to our mutual benefit in the Primary elections and in November 2014.
24 weeks ago
24 weeks ago Link To Comment
Ivy is creepy, destructive, and generally associated with elitist institutions closed off from the real world.

Perfect symbol. Poison Ivy.
24 weeks ago
24 weeks ago Link To Comment
Creepy.

As a Computer Programmer, I am rather puzzled by this. Don't Conservatives tend to go into science and engineering? Aren't a lot of the business managers Conservative? Why are they ahead in this area?

PS - I see the fraud marketers - no, not the Democrats and the Paulites, the other fraud marketers - are getting more desperate, judging by the avatars. Maybe PJMedia could send them a bill per entry. It used to be (still may be) that if you made a telephone call from a carrier without prearrangement, they would charge you some astronomical amount per call. How about $10,000 per comment?
24 weeks ago
24 weeks ago Link To Comment
In Virginia, the DNC's latest iteration of data and technology was to use the adage all politics are local in the Govenor's race - an outside candidate, lots of outside dollars, and even an outside demo operative's funded bogus libertarian candidate. Same old filthy scum sucking commie integrity/strategy and same old ignorance and apathy on the voting populace-just another wining combination for liberty and freedom.
24 weeks ago
24 weeks ago Link To Comment
Don't forget the growing Federal workforce spilling over into NOVA.
24 weeks ago
24 weeks ago Link To Comment
TRUE THE VOTE!!
In Texas, they identified that the DNC was illegally setting up registered voter databases. When they help a voter register, they are not supposed to retain that data. but they do. And then they call that person on election day to remind them they promised to vote for their favorite democrat. (they don't call the republican registries back). This is unlawful, and they need to simply destroy their databases- but they will not. So far, the repubs have been playing by the rules, and losing.
24 weeks ago
24 weeks ago Link To Comment
The DNC has spent decades building it's Marxist party and populating it with devoted bullies. The RNC, on the other hand, has spent decades cowering in fear. Not much has changed, of late.

Anyone who believes the Republicans are a shoe-in come November, have learned nothing from recent history. Never underestimate the Republican's ability to snatch defeat out of the sure hands of victory.
24 weeks ago
24 weeks ago Link To Comment
Young conservatives should register Democrat and spy on them! Expose their illegal crap.
24 weeks ago
24 weeks ago Link To Comment
More young conservative activists should register Democrat, attend meetings, rise up the organizing ladder and spy on them!
24 weeks ago
24 weeks ago Link To Comment
We must regain integrity of the vote!

1. Voter I.D. in every state.
2. Verifiable paper ballots.
3. People wanting to register must pass Citizenship test just like immigrants.

As a naturalized citizen, I learned more about USA than average American because I had to study for my Citizenship Test.

The average American educated in public school and by the media is so dumbed down it makes me want to puke! Just watch some U tube videos of Man on Street interviews, some of which are given on university campuses!

The TEA Party needs to make this it's main platform to unite conservatives who recognize we are a Republic, not ruled by the democratic mob.

There should also be a separate organization fighting black racism because that is a bigger issue these days. White racism is much less prevalent and is used as a propaganda tool of the left. This would be a good job for Herman Cain and Col. Allen West, two men I deeply admire.
24 weeks ago
24 weeks ago Link To Comment
2) verifiable paper ballots.

Simple.

Computer screen with the issues and candidates based on your precinct.
Easy selection via touch screen. Verification via [Yes] [No] window that you picked who you picked. (Including Skip this I don't want to vote on it.)
Insert Paper ballot into special printer which will then fill in the proper circles for the candidates and issues you voted on.
You then carry Your Paper Printed ballot over to the reader and are able to Proofread that the Printer printed it correctly. If there is an error there is a procedure to be issued another ballot and shred the incorrect one.
Proofread ballot then goes into the optical reader for counting.
.
But, then, that would be too easy so no one suggests that.
24 weeks ago
24 weeks ago Link To Comment
The Tea Party needs an initiative like this!! Need an app for that!
24 weeks ago
24 weeks ago Link To Comment
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