In these times of trouble and turmoil, financial crisis and contentious presidential campaigns, it’s nice to know we can always find some humor among the news stories. In this case, we turn once again to PETA, which provides us with some unintended comic relief.
September 23, 2008
Ben Cohen and Jerry Greenfield, Cofounders
Ben & Jerry’s Homemade Inc.
Dear Mr. Cohen and Mr. Greenfield,
On behalf of PETA and our more than 2 million members and supporters, I’d like to bring your attention to an innovative new idea from Switzerland that would bring a unique twist to Ben and Jerry’s. Storchen restaurant is set to unveil a menu that includes soups, stews, and sauces made with at least 75 percent breast milk procured from human donors who are paid in exchange for their milk. If Ben and Jerry’s replaced the cow’s milk in its ice cream with breast milk, your customers — and cows — would reap the benefits.
The breast is best! Won’t you give cows and their babies a break and our health a boost by switching from cow’s milk to breast milk in Ben and Jerry’s ice cream? Thank you for your consideration.
Executive Vice President
Naturally, one’s first reaction would be that this must represent nothing more than a publicity stunt designed to bring attention to the fact that PETA thinks giving cow’s milk to humans is evil. But, then again — this is PETA we are talking about, the group who wanted to put up posters saying that giving meat to children is tantamount to child abuse, that hands out comic books to children portraying their mothers as murderers. They are not exactly known for their tact.