One can scarcely turn on the news today without hearing the latest breathless take on the damage done by the current economic crisis. The refrain, from Canada, the U.S., and elsewhere is that it is a perfect storm. Whatever truth there may be to that analysis, it is a metaphor that is trotted out almost every time there is a hiccup, much less a real economic problem.
What we are experiencing has truly created the effects of a storm, however, as people prepare for the worst and react as if the worst were already here. One of the first casualties of any economic downturn are charities, and it is easy to find stories about real or anticipated drops in contributions.
Yet, if history is any guide, Americans will continue to give and could even increase donations as noted by the Chronicle of Philanthropy, which even has a special guide on philanthropy in troubled times. Americans have traditionally voluntarily given to others in times of crisis, be it a natural disaster or an economic downturn. This history and spirit of giving to those truly in need is a cultural foundation of our nation and its people.
It is with pleasure that we at Soldiers’ Angels report that despite the economy, that most major programs are continuing with the generosity of individual and corporate donors. Things are tight, but with the continued generosity of the public towards those who have served and are serving, Soldiers’ Angels will continue to be able to meet the demand.
“Soldiers’ Angels is very fortunate to have its direct mail program which has allowed us to keep care packages flowing out to deployed, backpacks to the combat support hospitals, vet packs to our VA hospitals,” notes Patti Patton-Bader, founder of Soldiers’ Angels. This program has grown out of the base of initial individual contributors, who helped the charity grow. Building off that base, the direct mail campaigns have reached out to a wider audience and brought in contributions that have allowed a second stage of growth for the charity.