Barack Obama and the Pitfalls of Fraudulent Branding
Forty years ago, the real life Mad Men knew how badly a brand could be destroyed if they made impossible claims about a product, a lesson that the creators of Barack Obama's image are relearning the hard way.
October 18, 2010 - 12:05 am
Tsk. Tsk. That would be one mighty big class action suit if politicians had to follow the same credibility rules they set for business.
Then, let’s take those godlike claims. The ones to end the rising of the seas and heal all the sick. Well, anyone who bought that overstuffed load of narcissistic hype is a candidate for the evolutionary throwback pail, but still, it was a heap of fraudulent advertising, the likes of which would put any American business on the bankruptcy auction block in a Chicago minute. The fact that the candidate did nothing to discourage such over-hyping garbage and the fact that he even indulged it to the nth degree would make him lawsuit-fodder in anyone’s book.
Now, it turns out that Barack Obama is far better at the backyard hoops and swinging his nine iron than he is at walking on water. Not only has President Obama failed to over-perform his predecessors in the job, he has under-performed so badly that the only way he can even put forth the pretense that there’s anyone there is to bring on a staff of dozens of unaccountable czars and shift his real responsibilities to them. Disgrace is too mild a word. A great many Americans still like the president but they don’t respect him. As soon as reality hit the branders’ myth, respect started to melt faster than a Yankee candle.
I can’t help thinking these days of that poor, deluded Obama groupie on the campaign trail who honestly believed that her vote for the “sort of God” candidate was going to end all her worries about “paying her mortgage” and “putting gas in her car.” What kind of political shysters sell these kinds of hopes and dreams as though no one will get hurt when the fairy dust turns to salt?
Like those who inhaled the toxic smoke of the Marlboro man, only to find themselves stricken with a slow and painful asphyxiation, Obama voters now queue themselves at the unemployment office and the food stamps office and the welfare office in record numbers. But there isn’t enough “change” to go around. And what most of these folks want is not a handout from their neighbors, but a paycheck and the self-respect that goes with it.
Sadly, those most hurt by Barack Obama’s false advertising were those same black voters who invested so much in his candidacy. Black unemployed numbers dwarf those of their white counterparts. By promising things no mere mortal could ever deliver and jumping into a job for which he was dolefully unprepared, those who loved the symbolic racial victory the most have tragically been the ones most hurt by the Obama lie. Instead of still worshiping this man who bamboozled them, black voters ought to be outraged.
Fraudulent branding of the type we saw ubiquitously displayed for this candidate in 2008 should be the consumer lesson of the century when it comes to buying hyperventilated political claims not backed up with cold, hard evidence of past accomplishment.
Any time a mere mortal puts himself on a pedestal complete with faux Greek columns and the fanfare of a media army who tingle at the mere mention of his name, the only words which ought to sear into the American mind are:
You are about to be bamboozled, swindled, and taken for the most expensive ride you can imagine. Your stupidity will cost you, your children and your grandchildren the farm and every stick on it.
Unfortunately, there’s no such thing as a class action lawsuit that can get you back your country.
There’s only an older and hopefully wiser electorate with the will to take it back one vote at a time.