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Apple Branches Out to High-Tech Israel

Another huge technology firm decides Israel is the place to be.

by
Brian London

Bio

February 5, 2012 - 12:00 am
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In January, U.S. electronics firm Apple confirmed its purchase of Israeli flash memory company Anobit. Apple often uses its vast cash reserves to buy small companies with interesting technology, and Apple is already using Anobit’s products for “packing more storage capacity into Macs and iOS devices at lower prices, with the same level of component reliability and longevity,” according to AppleInsider.

Why did Apple go to Israel to find this kind of chip research?

Flash memory is hugely important to Apple, and Apple is important to the global flash memory market. The basic components of flash memory are traded as commodities, and every Apple product announcement — especially if it includes a jump in device memory — causes the whole market to move. According to iSuppli, flash memory is the second most expensive part of devices like the iPad (following the screen).

Flash memory, which retains information without the need to be powered constantly, was invented in Israel by Eli Harari, a former Intel engineer who founded a company in 1988 that went on to become SanDisk. In its early history, Kodak was offered his technology but talks fell through when Kodak asked for a three-year exclusive contract. Harari preferred a competitive market and talks broke off.

But what was a former Intel engineer doing in Israel in 1988? Well, Intel first came to Israel in 1974. Yes, you read that correctly: a few months after the 1973 Yom Kippur war, Israel was the first country outside of the U.S. that Intel performed development work in. Founded in 1968, by 1971 Intel was selling the world’s first complete microprocessor on a single chip, and already in 1974 Intel realized Israel held a pool of engineering talent unrivaled in the world.

Intel was just the earliest pioneer: now Apple joins a shopping list of the top names of the high-tech world: Microsoft, Google, SAP, Cisco, and dozens of others maintain large offices in Israel. And these are not just local sales or support offices: full-scale research and development is performed on a large scale in Israel. The mayor of Tel Aviv, a city that has spawned dozens of startup companies later bought by giants, doesn’t talk about subsidies. He says:

We are creating a good place for high-tech people to live in. I am doing it for the people working in high-tech.

Buying Anobit is not the end of the story for Apple. Sources in Israel are reporting that, independent of the Anobit purchase, Apple is looking to establish their own chip research and development office. This is big news because Apple has never performed core component or product design work outside of California. Only marketing, selling, and support have happened out of the state.

One of the last major components of their own products that Apple doesn’t directly control is processor design. Their computers use Intel processors, though the mobile products use an Apple-designed chip manufactured to order by Samsung.

So what are the reasons for such a huge step? Israel has as strong a history in these technologies as anyone: Intel’s investment in 1974 shows that.

One of the little known phenomena of Israel’s permanent need for almost universal conscription is the creative use to which the brightest and best kids are put: a special program in the army, known as “Talpiot,” takes a select few from each year’s intake and grooms them in technical sciences. This elite group has gone on to produce many of Israel’s best-known technical successes. In effect, the three or more years in the army are put to extraordinary use. It’s almost incalculable what contribution this IDF program has made to Israel’s economy. Apple will tap into this just by being in Israel.

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